Training Courses

ADVANCED SOCIAL MEDIA MARKETING CERTIFICATION COURSE

The Advanced Social Media Marketing Certification Program is a comprehensive training course designed to equip participants with the knowledge and skills needed to excel in the dynamic world of social media marketing. This program goes beyond the basics and delves into advanced strategies, techniques, and tools used by industry professionals to drive results and achieve business objectives. Through a combination of theoretical learning, hands-on exercises, case studies, and practical applications, participants will gain a deep understanding of social media platforms, develop effective marketing strategies, create compelling content, run targeted advertising campaigns, manage online communities, analyze data for insights, and navigate legal and ethical considerations. Delivered by experienced instructors with expertise in social media marketing, this program is ideal for marketing professionals, business owners, entrepreneurs, and anyone looking to enhance their skills and stay ahead of the curve in the rapidly evolving field of social media marketing. Upon successful completion of the program, participants will receive a certification demonstrating their proficiency in advanced social media marketing techniques, providing them with a competitive edge in the job market and positioning them as valuable assets to their organizations.

Course Outline

Module 1: Introduction to Social Media (10 hours)

Understanding the basics of social media platforms
Historical overview and evolution of social media
Benefits and importance of social media for businesses
Exploring different social media platforms (e.g., Facebook, Twitter, Instagram,LinkedIn, TikTok)
Overview of social media marketing and its impact on businesses

Module 2: Social Media Strategy Development (20 hours)

Defining business objectives for social media
Target audience identification and segmentation
Crafting a unique brand voice and message
Developing a content strategy and editorial calendar
Setting SMART goals for social media campaigns
Understanding key performance indicators (KPIs) for measuring success

Module 3: Content Creation and Curation (25 hours)

Creating compelling visual and written content for social media
Understanding the importance of storytelling in social media marketing
Exploring different content formats (e.g., images, videos, infographics)
Utilizing user-generated content (UGC) and influencer partnerships
Copyright and legal considerations for content creation and curation
Tools and resources for creating and editing social media content

Module 4: Social Media Advertising (20 hours)

Introduction to social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Ads)
Targeting options and audience segmentation for ad campaigns
Designing effective ad creatives and copywriting best practices
Budgeting and bidding strategies for maximizing ROI
Monitoring and optimizing ad performance using analytics
Case studies and practical exercises on running successful ad campaigns

Module 5: Community Management and Engagement (15 hours)

Understanding the role of community management in social media
Developing a crisis communication plan for social media
Responding to customer inquiries, comments, and complaints
Building and nurturing relationships with followers and fans
Encouraging user engagement through contests, polls, and user-generated content
Tools and techniques for managing social media communities effectively

Module 6: Social Media Analytics and Reporting (20 hours)

Introduction to social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Google Analytics)
Identifying and tracking relevant metrics and KPIs
Analyzing data to gain insights into audience behavior and preferences
Reporting on social media performance to stakeholders
Iterative optimization based on data-driven insights
Advanced analytics techniques for measuring social media ROI

Module 7: Legal and Ethical Considerations (10 hours)

Understanding privacy laws and regulations in Ontario, Canada (e.g., Personal Information Protection and Electronic Documents Act (PIPEDA), Ontario Privacy Act)
Intellectual property rights and copyright laws applicable in Canada
Disclosure requirements for sponsored content and influencer partnerships according to Canadian Advertising Standards
Avoiding common pitfalls and legal risks in social media marketing within theCanadian legal framework
Ethical considerations in social media engagement and advertising, aligned with Canadian marketing ethics standards
Creating and implementing a social media policy for employees compliant with Canadian privacy and advertising regulations

Module 8: Emerging Trends and Future of Social Media (10 hours)

Exploring emerging trends in social media (e.g., live streaming, augmented reality, chatbots)
Understanding the impact of AI and machine learning on social media marketing
Predicting future developments and innovations in the social media landscape
Adapting strategies to stay ahead of evolving consumer behaviors and preferences
Practical exercises and case studies on leveraging emerging trends for business growth

Module 9: Practical Application and Capstone Project (20 hours)

Applying knowledge and skills acquired throughout the course to real-world scenarios
Developing a comprehensive social media marketing campaign for a hypothetical business
Conducting market research, setting objectives, creating content, and executing ad campaigns optimizations improvement
Monitoring campaign performance, analyzing results, and making data-driven
Presenting the capstone project to peers and receiving feedback for further

Module 10: Final Assessment and Certification (10 hours)

Reviewing key concepts and learnings from the course
Completing a final assessment to evaluate knowledge retention and understanding
Awarding certificates of completion to participants who successfully pass the assessment
Providing feedback and recommendations for ongoing professional development in social media marketing
Celebrating achievements and recognizing outstanding performance among participants

Tuition fee: $7,800 per person (subject to HST)

AI Essentials for Non-Techies

Course Description
AI Essentials for Non-Techies is a comprehensive course designed to
introduce non-technical users to the world of artificial intelligence and its
practical applications in everyday life. Through this course, participants will
explore a range of AI-powered tools and learn how to apply them in practical
scenarios without the need for coding or technical expertise. Through hands-on
exercises, tutorials, and real-world examples, participants will gain confidence in
utilizing AI technology to streamline tasks, make data-driven decisions, and
enhance productivity.

Course Outline

Module 1: Introduction to Artificial Intelligence (5 hours)

Understanding the basics of artificial intelligence
History and evolution of AI
Types of AI: Narrow vs. General intelligence
Ethical considerations in AI usage

Module 2: AI-Powered Productivity Tools (30 hours)

Introduction to AI-powered productivity tools
Using AI for email management and scheduling
AI-driven task management and project collaboration tools
Automating repetitive tasks with AI assistants
Integration of AI tools with existing workflows

Module 3: AI for Communication and Collaboration (25 hours)

AI-driven communication platforms
Virtual assistants for team collaboration
Real-time language translation tools
AI-based transcription and voice-to-text services
Collaborative document editing with AI suggestions

Module 4: AI-Powered Creativity Tools (35 hours)

Introduction to AI in creativity
AI-generated content creation tools
Image and video editing with AI enhancements
Music composition using AI algorithms
Designing with AI-powered graphic tools

Module 5: AI for Decision Making and Analytics (40 hours)

Introduction to AI in decision making
Predictive analytics and data visualization tools
Sentiment analysis for understanding customer feedback
AI-powered market research and trend analysis
Optimization algorithms for decision support
Module 6: AI Ethics and Bias Awareness (15 hours)
Understanding AI biases and their implications
Ethical considerations in AI development and usage
Mitigating bias in AI algorithms
Ensuring fairness and transparency in AI applications

Module 7: Practical Applications and Case Studies (30 hours)

Hands-on projects using AI-powered tools
Case studies showcasing successful AI implementations
Group discussions on real-world AI challenges and solutions
Guest lectures from industry experts on AI best practices

Module 8: Capstone Project (20 hours)

Applying AI tools to solve a real-world problem or optimize a process
Project planning, execution, and presentation
Peer review and feedback sessions

Module 9: Continuous Learning and Skill Development (10 hours)

Resources for staying updated on AI advancements
Communities and forums for AI enthusiasts
Online courses and workshops for further skill enhancement
Strategies for continuous improvement in AI utilization